Tim Pethick – Brand Builder: The nudie phenomenon “Tall Tim” Pethick started nudie in late 2002. In the space of less than 2 ½ years, despite a devastating arson attack, he built nudie into a business turning over more than $18 million a year and a brand which was recognised as one of the top 10 most influential brands in the Asia Pacific region. www.nudie.com.au