Tim Pethick - Biography

Following the successful launch of nudie, Tim stepped aside from day-to-day involvement with the business in March 2005 and is now an entrepreneur and brand guru.

Tim is in high demand on the public speaking circuit and talks about branding, marketing and entrepreneurship. He also appears Sundays on My Business TV on the 7 network with David Koch.

Prior to launching into the world of delicious fresh fruit drinks at nudie, Tim was the more conventional Chief Executive Officer of BTLookSmart, a joint venture between British Telecom and LookSmart, delivering Web services in 15 languages and more than 20 countries worldwide.

Before that he was the CEO of LookSmart Australia, the internet directory company listed on the Australian stock exchange. Tim joined LookSmart in early 1999 from Encyclopaedia Britannica, where he was General Manager of Sales & Marketing in North America. In that role, he was responsible for the marketing and development of Britannica.com, Britannica’s Web guide, and Britannica Online. Prior to that, Tim was CEO of Encyclopaedia Britannica in the UK and Australia, in charge of Britannica's English language business activities in the UK, Australia, New Zealand, Africa, Europe, the Middle East, and Asia Pacific region.

Tim has a strong background in marketing, finance and broad business management in a range of industries His career includes positions as Marketing Director of the Microsoft Network (msn) in Australia, general manager at Village Roadshow and general management and marketing roles with Lend Lease.

Tim has a Bachelor of Commerce degree from the University of NSW, a Master of Economics from Macquarie University, an MBA from Deakin University and is a chartered accountant. (MBA, M.Ec., B.Com, CA).

“You have been able to create an exciting brand that engenders fun and a real point of difference in a commoditised product category.”
Alexander Brown, President, University of Adelaide